A brand is more than just a logo; it is the face of your company and represents the personality.
It’s the first thing your market relates to and allows prospects to decide whether or not you match their requirements. It often incorporates a logo, colour(s), fonts, visual and written personality, and styling elements that support the entire name.
It all starts with a brand, whether you have an established on or are a new business we get to grips with your business and its current positioning, then understand what your objectives and opportunities are for growth. This forms our creative brief which then allows us to get drawing creative.
A branding process normally takes around 2-6 months, allowing us enough time to get to grips with the dynamics of your business. An effective brand will encapsulate the attitude and culture of the brand organisation which can appeal directly to a specific audience.
Q. So where do we start?
A. By asking lots of questions and understanding why you are passionate about your business.
We want to know all about your:
- Audience
- Brand ethos
- Current market positioning and where you WANT to be
- Brand history
- Competitors
- Market forces