Well designed and thought out direct mail marketing emails or mailers are in fact one of the most successful ways of driving sales for almost any business. We approach direct mail requirements projects taking on board the following factors:
- Messaging & concept – this is the primary driver for your campaign objective. An effective message will grab attention and drive a response.
- Database – how old is it and how clean is it? If you are going to send a mailing piece to someone who left a month ago it will end up in the bin!
- Personalisation – personalised direct mail grabs attention of the recipient.
- Creativity – how can graphic design be used effectively to grab the attention of the recipient?
- Interactivity – not always required, but when the budget stretches to it, it’s always an eye catcher.
- Paper stock – print quality is key, as with all of your marketing collateral. If it looks cheap, then this is how your business will be perceived.
- Delivery – is there a time that you are more likely to get better results.